Have you thought about starting your own cleaning business? It is not as difficult as you think.
the biggest problem you'll come up against no competition - to decide which market to target. Do you have a good choice.
You can go into the domestic market cleaning, carpet cleaning, window cleaning, commercial cleaning, car cleaning, pressure washing, etc. It is your decision.
Once you have selected your target market you need to check out the competition. It's easy. Grab the yellow pages directory and take note of display ads - not to run ads. There is a very good reason for it, but it would take to long to explain in this post.
Next do a local Google search for your target market and check out his website. Are you a professional? - They are running a newsletter? They have a separate fax number? Pay attention to their trading name is also like a dead giveaway.
As you can see from checking out your competitors is a big subject - especially for those of you who are just beginning and it's something I'll cover in another article. This is just the beginning, of course.
you need to know your competition, if you want them to win -. Especially if you are thinking about starting your own cleaning business in a competitive niche as an office or house cleaning
when you choose a niche that suits you - and it is very important on the road (I'll cover that another time) you have to break down that niche. We will come on at the moment.
thing to remember is that a lot of small businesses cleaning is done individually. Owner's time starved and wrapped in a "job". Therefore they do not pay enough attention to the marketing side and get yourself in the classic "work in a job" syndrome.
I do not want to make the same mistake, because it is easily done. You just have to look at the number of sites that are not fully take advantage of ecommerce. It is mind boggling to think that most of your competitors rely on the occasional leaflets and yellow page ads to generate business.
This leaves the field wide open for you, right? Providing of course that you choose the right cleaning niche and know what you are doing ...
Now I have covered two methods for researching your competition - the yellow pages and online search. The only problem is that it will give you an idea of how many competitors are out there and the quality of their advertising. And it's not really enough is it?
you need to do is look for a niche within the sector that have chosen to dominate. Do not worry about the size of the niche, because the opportunities will always be present. I guarantee it.
look at the commercial cleaning as an example. I just Google "commercial cleaning services" and returned 17,200,000 results. This is what they call a big market. I do not think you could find a tiny nothing inside?
Let's really basic. Start cleaning windows - I can think of three ways right now - you can go after the residential market, go for a commercial or subcontracting. That's three. What is going one step further and concentrate only on the interior or exterior.
interior glass is another, but I'll save that little gem for another time. What is specialized in the construction industry? This is where I made my money ...
Cleaning is a big industry. There are a lot of people who are doing it and the reason is simple. There is money in it - if you know where to look. It does not have to stop to clear it - I think facilities management contracting - a lot of money in that niche. What about civil aviation and heavy engineering? Rail and truck. And, of course, pure and rental business.
The most important thing you should do right now is to look for a niche before starting his own cleaning business and decide how you will make money from it, not in it!
in my next article on how to start a cleaning business will cover some of the unusual niches that you might not have come across.
One thing. Whatever you do not get sucked in by the old chestnut. You know the ones - "the beginning of the office cleaning" job, "home cleaning" services, "carpet" cleaning cycle and so you end up working long hours and getting stuck in a job "job." Let me show you a better way.
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